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Award-Winning Palace Chemicals Presents a Market-Leading Flooring Adhesives Range

Palace Chemicals offers a comprehensive range of flooring and preparation products. The company’s approach to the flooring market shows how it cares for its customers’ needs and this has been vindicated by recent award wins for the company.

L to R: Michael Gadney, Sales Director at Genesis Global Systems Ltd; Steve Ball, Commercial & Marketing Director at Palace Chemicals Ltd

Firstly, Palace won Excellence in Marketing at the recent TTA Awards. This was in recognition of the fact that the company has embarked on a new chapter in its history, with an exciting brand refresh, now rolled out across its product packaging, literature, advertising, website and social media channels. This new look confidently and concisely echoes the company’s strong, durable, leading position in the flooring, tiling and DIY markets.

The company was also a finalist in the Best Environmental Initiative category at this year’s Awards. This was in recognition of its work on reducing the environmental impact of its production processes, making its energy usage more sustainable by the installation of solar panels and introducing new packaging made with recycled materials.

This work on sustainability has also been recognised in the most recent award win for Palace, as it has won Sustainability Initiative of the Year at the annual DIY Week Awards – and at this prestigious event, the company also won a Highly Commended Award in the Retailer Support & Marketing Initiative category.

These recent industry accolades show that you are in good hands if you use products from the Palace Chemicals flooring range, which includes preparation products, waterproofing, DPMs and levellers, all of which have benefited from the award-winning brand refresh during the past year. 

A headline product from the range is Pro Gyp-Base Fast Track Sealer – designed to greatly reduce the ‘time to tile’ when dealing with the minimum drying times normally applicable for anhydrite (calcium sulfate) screeds. Pro Gyp-Base is sold as a kit, containing all the elements necessary to achieve a successful bond, including a primer, moisture suppressant and gritted primer.

Used together, the system allows for fast track installation of floorcoverings, when the screed is only 7 days old (or 95% RH). It also avoids the need for a special gypsum adhesive, which is normally required for fixing tiles and other floorcoverings on to anhydrite screeds in order to prevent them from debonding.

When it comes to levellers, Palace offers a wide range of water mix and 2-part latex products, including fast track levellers – such as Fast-Track and Fast-Flex, Thick-Bed levelling compounds, smoothing compounds and surface preparation aids. Some of these are particularly suitable for use in combination with underfloor heating (UFH) installations.

Investment and innovation is enabling Palace Chemicals to build an enviable and award-winning reputation in the flooring sector, where the company aims to offer a one-stop shop for its customers.

For more information visit: www.palacechemicals.co.uk

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