Introducing Floorscape, A New Online News Platform

The Contract Flooring Association (CFA) is delighted to announce the launch of a new online news resource serving the contract flooring sector and the architect and design community.

Hosted at www.floorscape.org.uk, Floorscape features a fortnightly news feed, distributed as an email newsletter, to include top industry news and product stories from the flooring sector.

Floorscape will promote key messages of importance including the latest developments in flooring installation and sustainability, products and case studies, events and exhibitions, and more.

Content distributed via the fortnightly email will also appear on the Floorscape website and will remain online. Over time this will form a comprehensive and searchable informational database, becoming a valued resource for the industry.

Anyone can benefit by subscribing to Floorscape, free of charge. The initial circulation and targeted subscribers include CFA members, trade association members, NICF members, architects, designers, wider contract flooring associates, CFA members’ clients, shopfitters, builders and installers.

Supporting its digital presence, Floorscape will be active across LinkedIn and Instagram social media channels to amplify content reach, encouraging interactions and discussions among industry professionals as well as attracting new advertisers and subscribers.

‘Floorscape will meet a market requirement for immediate and accessible content that underscores the value of the CFA and its offerings,’ says chief executive officer Richard Catt.

Floorscape is now accepting editorial and advertising content from the industry, both from CFA members and non-members. For further information and pricing please contact Smart Marketing Works, who are managing the platform on behalf of the CFA. Email: editor@floorscape.org.uk or Telephone: 01785 819933.

We look forward to hearing from you!