Richard Catt Joins the UK Sustainable Flooring Alliance (UKSFA) Board

The UK Sustainable Flooring Alliance (UKSFA) (formerly Carpet Recycling UK), has appointed Richard Catt, Chief Executive Officer of the Contract Flooring Association (CFA), to its Board of Directors.

This strategic appointment signals a stronger alignment between two of the most influential trade organisations in the flooring sector, and represents a shared commitment to sustainability, skills development, and circular innovation across the industry.

With 18 years at the helm of the CFA, and more than three decades working in the flooring industry, Richard brings deep expertise in technical standards, training, and contractor support. His background spans manufacturing, sales, and technical roles, and he is widely recognised for his leadership in evolving the CFA into a key driver of positive change and commitment to the highest standards in contract flooring.

Commenting on his appointment to the UKSFA Board, Richard said: “Collaboration is essential if we are to tackle the key challenges facing our industry. Joining the UKSFA Board is an opportunity to align our resources, knowledge, and networks to support circularity and improve sustainability. We aim to further help contractors navigate a changing regulatory landscape, and I’m excited to listen, learn, and contribute to a shared strategy that can move the dial on environmental impact and industry standards.”

As a member-led organisation, the UKSFA champions sustainability across the flooring supply chain. The addition of Richard Catt to the Board further strengthens its technical insight, particularly in relation to flooring installation standards, skills and take-back schemes.

Cathie Clarke, CEO of UKSFA, added: “Richard’s appointment brings a wealth of experience and a collaborative mindset that perfectly aligns with the UKSFA’s mission. His understanding of contractor needs, standards, and sustainability gives us a strong foundation to create meaningful change. We’re delighted to welcome him to the Board.”

The UKSFA and CFA have already begun collaborating on initiatives including take-back research schemes and the collection of sector data to support extended producer responsibility (EPR). With Richard Catt now officially joining the UKSFA Board, both organisations are positioned to lead a new era of partnership, innovation and progress for the flooring industry.

For more information, visit the UKSFA website, and LinkedIn. Or email info@uksustainableflooringalliance.com or cathie@uk-sfa.com.