Campaign for Wool to Reveal 50+ Carpets, 15+ Brands and One Fibre at The Flooring Show

Campaign for Wool’s new ‘Precious Earth’ installation brings together more than 50 new-season wool carpets from leading Campaign for Wool supporters, showcasing the colour, texture, craftsmanship and natural performance of wool.

The Campaign for Wool returns to The Flooring Show in Harrogate from 20th–22nd September 2026 with an entirely new Wool Trends Experience, designed to give retailers, interior designers and flooring specifiers an immersive view of the trends shaping the next generation of wool flooring.

Uniting over 15 UK flooring manufacturers, this unique showcase brings together more than 50 new-season carpet products in an immersive installation curated by Yorkshire-based textile colour and design consultant Joanna Ramsden of JR Studio.

At the heart of the space is a striking Wool Design Grid, where individual carpet samples are carefully juxtaposed to create a contemporary two-dimensional geometric installation. Rather than simply displaying samples, the concept allows visitors to see, touch and walk across a curated landscape of wool flooring, bringing together different colours, textures, yarns and constructions. The Wool Trends Experience has been designed as both an educational resource and a visual showcase.

Participating companies include Alternative Flooring, Axminster, Brintons, Brockway, Cavalier, Cormar, Crucial Trading, Gaskell, Grosvenor Wilton, Manx, Penthouse, Tomkinson, Ulster Carpets, Victoria and Westex.

Precious Earth – the trend shaping the space

Campaign for Wool unveils ‘Precious Earth’: a curation of 50+ wool carpets which reveal trends shaping 2026 and beyond. The ‘Precious Earth’ concept reflects a growing design connection aligned with the natural world and highlights the importance of the land, water and resources that sustain it. It pays homage to organic and agro-ecological farming processes.

Wool, as a natural ‘precious’ fibre, fits this concept perfectly, providing an ideal foundation for this story. Explore the yarns and construction techniques behind each of the carpets, demonstrating how fibre selection, yarn engineering, pile and construction influence the appearance and performance of each finished product.

The colour palette takes its cues from the origins of land and water, with warm, mineral-inspired hues sitting alongside cooler, calming tones. Natural, undyed wool sits alongside richer colouration, from coffee, caramel, biscuit and milk chocolate through to spice, mustard, pink clay and botanical greens.

The result is a trend direction that feels grounded and contemporary, moving beyond the cooler grey neutrals of recent years towards warmer, more tactile and emotionally engaging interiors. Texture also plays a key role as part of this trend, with an eclectic mix of carpet constructions, including tufted (cut pile twists, cut pile Berbers), velvets and loops (loop pile Berber, level loops, 5/32 textured loops, 1/4 textured loops), woven constructions (Axminster and Wilton) and flatweaves, demonstrating the breadth of design possibilities available in wool.

A special free-standing haberdasher’s table will also display a series of ‘Trend Trays’ which highlight future interior trends, and which feature coordinating carpet styles alongside a selection of complementary paints, fabrics, and wallpapers.

‘Brintons is proud to support the Campaign for Wool’s new Wool Trends Experience, showcasing the breadth of contemporary wool flooring. Our new Lumora collection, which features in the display, perfectly demonstrates how natural fibre, craftsmanship and sophisticated colour can come together to create a carpet that is both highly tactile and exceptionally soft and durable. Woven from 100% wool, it has been expertly crafted from a balanced blend of premium wool fibres.’ – Lisa Conway, Marketing Manager, Brintons

British wool meets New Zealand wool

As part of the main entrance area to the show, two rugs have also been specially created and will feature British Wool and New Zealand Wool. One of the rugs features New Zealand Wool, renowned for its purity of whiteness and ability to showcase bright white-based pastels as well as intense colour levels, and has been designed to celebrate all that is bright and optimistic, expressed through a kaleidoscope of 28 hues. The second, and larger piece demonstrates the durability, character and versatility of British wool combined with New Zealand wool in contemporary flooring.

Together, the two provide a compelling illustration of the international nature of the wool flooring industry, connecting wool-growing regions with UK manufacturers, designers and flooring specialists.

A contemporary view of a natural fibre

The Wool Trends Experience reflects the Campaign for Wool’s continued commitment to championing wool as one of the world’s highest-performing natural fibres, and the installation demonstrates an important shift in the flooring market.

Diane Almond from the Campaign for Wool says, ‘The Wool Trends Experience demonstrates just how much creativity, craftsmanship and technical innovation there is in today’s wool flooring market. From the fibre and yarn through to construction, colour and performance, we want visitors to understand the story behind the finished carpet. “Precious Earth” brings these elements together in a contemporary setting, showcasing the versatility of wool as a precious fibre, and the exceptional work of the manufacturers continuing to push its possibilities.’

The Flooring Show is taking place at the Harrogate Convention Centre on 20th–22nd September. Register now for your pass.

www.campaignforwool.org